The 19 year old French DJ’s piece is also used as background for the popular X Games extreme sports show. With the slogan “Different” for its “Ready to Play” campaign, 888poker is promising the online poker equivalent of extreme sports.
Itai Pazner, Senior Vice President of 888.com, explained: “Choosing the Madeon's FINALE, as our campaign soundtrack is a perfect fit for the energy and excitement that 888poker has seen this year. We hope our players enjoy and new players try us out."
Over the last two years 888poker has blasted its way up the rankings to become the third most popular online poker room in the world. Having upgraded its Android and iPad/iPhone clients, 888poker is using this advertisement to push mobile poker hard--expect special promotions to follow.
Still in beta test, but available to selected new players, 888poker will soon be launching SNAP poker, its fast fold poker game. It looks like the TV campaign will synchronize neatly with the full launch of SNAP which is optimized for mobile play.
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By Matt Marietta, Rakeback.com Executive Editor
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