By Matt Kaufman, Rakeback.com Poker News Editor
We recently reported that 888 Holdings, parent company of 888poker, was scheduled for a hearing with the Nevada Gaming Control board. The goal? Becoming the first European online poker room to open its doors to Americans via a US-based gaming license.
The meeting took place on Thursday in Las Vegas, and the Nevada Gaming Control Board heard from 2 companies - 888 and Vegas-based brick & mortar casino Treasure Island.
888 Poker is the software provider of choice for 2 brands at this point - Caesars (for a World Series of Poker branded site) and Treasure Island. Others may also potentially use them to run their online rooms.
After roughly one and a half hours with 888 (and just a few minutes spent talking to Treasure Island), the Control Board issued a recommendation for approval to both companies. Now, the decision to hand interactive gaming licenses to both companies lies on the Nevada Gaming Commission. It's very likely that they'll both receive their licenses during a March 21st meeting.
It will be interesting to see how 888 and their live casino partners cross-market their online and live products, and furthermore it will be interesting to see if 888's impressive online poker software will allow them to take a significant share of the market. An experienced online room like 888 may have the upper hand on other companies entering this part of the gaming industry for the first time.
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