Future plans include content from live tournaments and whatever Full Tilt’s marketing people think will bring an audience. All players have to do is sit back, relax and enjoy the re-runs of some of poker’s great TV moments.
The use of social media is gathering pace, as poker operators learn how to create value from the new marketing channels. In order to host the material, Full Tilt must be putting out some serious cash to copyright holders, and will be expecting a return on their investment in the form of lots of new recreational players coming to the site.
Since its re-launch just over a year ago, Full Tilt has established itself as a worthy partner to PokerStars, maintaining a distinctive style, but offering players the same level of customer support and integrity. The ability to switch money between accounts on the two sites almost instantly gives access to a huge array of guaranteed tournaments and cash games.
The FTOPS XXIV which started at the weekend is attracting players who also have PokerStars accounts, but unlike the major tournament series on Stars, there aren’t 20,000 plus players in each of the big low buy in tournaments to wade through in order to benefit from the big guarantees.
Its going to be hyper-competitive, but the winner of the FTOPS leaderboard is guaranteed not just the $20k first prize, but also a six month Black Card Pro sponsorship deal.
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By Matt Marietta, Rakeback.com Executive Editor
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