The USA's first regulated real-money poker site to launch since Black Friday, has closed a little under two years of opening.
Only open to Nevada, chairman Tom Breitling said segregation of online poker by state had made operating 'challenging' and 'cost-prohibitive'.
Ultimate Gaming was only able to allow play by residents of Nevada, and was plagued by geolocation tracking difficulties and other software fails.
We regret to inform you that Ultimate Poker will be ceasing operations in Nevada. Please click here for more details: http://t.co/vSSIwrlSjy— Ultimate Poker (@UltimatePoker) November 14, 2014
Director of player operations at Ultimate and noted poker pro Terrence Chan made a detailed statement.
Ultimate Poker launched April 2013 with a million dollar marketing campaign, ties to the Ultimate Fighting Championship (UFC) and poker pro Antonio Esfandiari as their ambassador.
Players were unhappy with the software, tournament structure, and similarity in name to the notorious 'Ultimate Bet', but praised the 4.5% rake, VIP rakeback, and fast support.
Already struggling with segregated traffic and a lack of interest in poker in post-boom USA, a major blow came with the launch of WSOP.com. Ultimate Poker couldn't survive with another poker site competing for liquidity.
'Needless to say, the online gaming market has been a considerable disappointment.'
- Station Casino CFO Marc Falcone
By James Spillane, Rakeback.com Staff Writer
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