Harrah’s Changes Name to Caesars
By Scott Carlson, Rakeback.com Senior Reporter
In an update to an article we brought you last week, Harrah’s Entertainment Inc. officially changed their name to Caesars Entertainment Corporation. Caesars, owners of the World Series of Poker, will not change the structure or management of the company.
Harrah’s changed their name to align themselves with their most popular casino brand. Gary Loveman, Chairman, President and CEO was quoted in a press release “In recognition of Caesars’ status as the world’s preeminent and most respected casino brand, we have changed the name of our parent company to Caesars Entertainment Corporation. The change reflects our evolution as the industry’s leading provider of branded casino entertainment.”
Speculation continues to swirl over whether the home of the WSOP will change locations. Earlier in the year offers for the Rio were entertained but a suitable price was never agreed upon.