The Impact of Lock Poker’s Move from Merge to Revolution
By Matt Kaufman, Rakeback.com Poker News Editor
In late May, Lock Poker announced that it would be leaving the Merge Gaming Network (home of Carbon Poker and Black Chip Poker), purchasing the Cake Network, and renaming it “Revolution Gaming“. Both Lock Poker and Cake Poker would still exist, but as skins on the Revolution Gaming network.
On the morning of May 31st, Lock Poker experienced about 6 hours of downtime beginning at 7:00 am CET, and when the site went back online it was fully operating as part of Revolution Gaming. Lock’s player pool was fully integrated with the players that were formerly on Cake Network sites.
The Impact of the Move on Traffic
Here is a comparison of simultaneous real money cash game traffic at each network over 4 days (Thursday through Sunday) from the week before Lock’s move and the week following the move:
Merge Gaming Network
- Thu, May 24: 2744 players – Thu, May 31: 1826 players (-33.45%)
- Fri, May 25: 2565 players – Fri, Jun 1: 1944 players (-24.21%)
- Sat, May 26: 2206 players – Sat, Jun 2: 1823 players (-17.36%)
- Sun, May 27: 2251 players – Sun, Jun 3: 1910 players (-15.15%)
Average Decline: -22.54%
Revolution Gaming Network
- Thu, May 24: 875 players – Thu, May 31: 1489 players (+41.24%)
- Fri, May 25: 820 players – Fri, Jun 1: 1585 players (+48.26%)
- Sat, May 26: 749 players – Sat, Jun 2: 1600 players (+53.19%)
- Sun, May 27: 825 players – Sun, Jun 3: 1667 players (+50.51%)
Average Increase: +48.30%
Lock Poker’s departure from Merge has of course caused a decrease in Merge Gaming traffic, and Revolution Gaming’s traffic is roughly doubled. Merge is still slightly larger overall.