[liladypokerpro]

You have to play AK as the hand it is...a drawing hand...Sometimes I'll get froggy and see a turn with it, but in most cases I'll use the initial pre-flop raise, and if any stay in, then I'll judge according to the flop from there. That is to say, unless I've go a good solid read on the player I'm up against. I tend to get a quick reputation for being a very tight player, and once I've achieved that reputation at the table, it's much easier to bluff people off a blank flop. I like to try the continuation bet in these cases, and most times, it is very effective. However, if you are being called on a consistent basis, this strategy may not work in your favor.

Also, the bet size is crucial. If you are only betting minimum, or the bet is too small as compared with the pot or the other player's stack, then of course, you can expect a call every time.