Ongame stops using the PokerRoom.com brand
bwin, the company behind Ongame poker network, announced in their interim report that they are going to merge their different poker labels into the bwin poker label on the first quarter of 2009.
The bwin proprietarily owned brands are PokerRoom.com, HoldemPoker.com, eCardroom.com, PokerGaming.com and Europoker.com
Whilst bwin poker is experiencing dynamic development, the poker labels PokerRoom and EuroPoker remained below expectations. As already announced, the various different poker labels will be merged into the bwin poker label during the course of Q1 2009. This will enable the poker segment to benefit from the strong bwin brand coupled with improved cost efficiency.