Don't you just love his comment at 1:01 in to the video?
"My image as a player is 'poker brat'. I've been known to berate people sometimes when they beat me. You know I snap over the edge a little bit. And its something that I have worked on, and now I am starting to get a reputation as a gentleman of poker."
[ame="http://www.youtube.com/watch?v=gy-k14QxBNU"]YouTube - Phil Hellmuth Profile[/ame]