After months of speculation PokerStars has announced that their new online sportsbook is open for business. The sportsbook is currently in beta phase, and only available in selected markets such as Ireland and Malta. The complete PokerStars web and mobile sportsbook should be up and running by the end of this year.
Amaya Incorporated (previously Amaya Gaming Group), owners of PokerStars, the largest online poker room in the world, will look to gain new customers and online gaming market share with the addition of the sportsbook. Already offering casino games, they will also pursue the addition of daily fantasy sports (DFS) in the near future.
Amaya’s CEO David Baazov had this to say: "Going forward, Amaya intends to acquire new customers and gain online gaming market share through the continued expansion of the B2C (business to consumer) business in other verticals, including sports betting, casino, social gaming, and daily fantasy sports, which we expect will supplement our current growth plans for our core poker business."
Readers interested in learning more about daily fantasy sports can visit REALFantasyFootball.com
This venture into the sports betting business will allow PokerStars to join other online poker rooms already offering sports wagering. Some of those include Americas Cardroom, Carbon Poker, and partypoker respectively.
Adding DFS would be an impressive step for PokerStars, and may take some time, but it would certainly make them unique. PokerStars would then be able to compete with DFS sites such as DraftKings, FanDuel, and WarDraft.
PokerStars aims to please their customers, and this is another example of the online poker giant giving the players what they want. More choices, options, and a better overall product. Rakeback.com will continue to follow the progress of the PokerStars sports betting platform and any new information about the possible addition of DFS.
By Dan Dececco, Rakeback.com Freelance Author
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