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Irish Tech Company Have Set Their Eyes on Brazilian Gambling Market

tech firm

The intersection of Ireland and Brazil might not seem obvious at first glance, but for Irish tech firm ENV (Esse N Videri Media), it’s a strategic pairing that holds the promise of significant growth.

Headquartered in Cork City, the company’s management have set their sights on the booming iGaming market in Brazil and have made it the focal point in their strategy for Latin America.

This move comes as the company seeks to expand its presence on the global stage, leveraging their expertise gained from the unique dynamics of similar large developing markets like India, where ENV Media have already built a solid foothold.

The Largest LATAM Country Boasts a Promising iGaming Market

The motivations to choose Brazil for their next expansion are made transparent by the data shared in one of Esse N Videri’s latest research papers dedicated to studying the Brazilian real-money gaming market.

The in-depth study reveals that around 103 mn Brazillian gamers spend up to BRL 25 bn ($5.25 bn) annually on online real money games across all verticals like casino, sportsbook, and lottery.

At the same time, Brazilian lawmakers have made public other studies suggesting that the actual market size is two times bigger (exceeding $10 bn) and just the potential tax revenues amount to BRL 15 bn annually, the researchers point out.

The recent legalisation of online sportsbooks and the ongoing discussions on the regulation of other games of chance in a market of such proportions, positions Brazil as a prime destination for iGaming ventures.

Experience Meets Scale

ENV Media’s strategic decision to tap into the Brazilian iGaming market is not just a leap into the unknown. Besides the data-driven approach to all undertakings, the company draws on its previous successes, particularly in India, where it organically built a strong user base.

This experience has provided ENV Media with the tools to navigate the dynamic and evolving iGaming landscape of a large rapidly developing market undergoing legislative changes.

However, what sets this expansion truly apart is the partnership with the influential KTO Group – a collaboration that marks a significant step in solidifying ENV’s presence on the American continents and particularly in Brazil through the new 7JP international iGaming platform.

By combining their strengths, ENV Media and KTO Group are poised to carve out a substantial share of the Brazilian online real money gaming market, leveraging ENV’s proven strategies for front-end optimization and organic marketing and KTO Group’s industry influence and technical base.

Challenges at Both Ends

While targeting the Brazilian iGaming market seems promising, there are challenges on both sides of the equation. In Ireland, the housing crisis has become a formidable barrier for any businesses seeking to attract and retain talent.

Esse N Videri’s response to this challenge has been innovative, and the company has adopted a full Work From Home (WFH) approach, enabling them to tap into a broader pool of talent from various locations within Ireland or even abroad.

This strategy not only addresses the housing crisis at home, but also aligns with the global trend of remote work, which has gained traction due to the pandemic and the rapid-paced advancements in digital collaboration tools and cloud-based solutions.

On the other side, the Brazilian iGaming market is facing some fundamental regulatory challenges. While the potential for growth is undeniable, the lack of a comprehensive legislative framework over iGaming poses obstacles to the industry’s development.

Embracing Boundless Horizons: ENV Media’s Strategic Leap into Brazil’s iGaming

In the dynamic world of technology and entertainment, strategic decisions often pave the way for innovation and growth. ENV Media’s entry into Brazil is a testament to its adaptability, experience, and foresight. By targeting a market with substantial potential and partnering with industry leaders, the company is poised to make a significant impact in the global iGaming sector.

As ENV continues to explore new horizons and expand its footprint, the fusion of Irish expertise with Brazil’s thriving market sets the stage for a unique chapter in the world of technology-driven entertainment.

With a firm grasp of challenges and opportunities on both ends, Esse N Videri’s strategic move signifies a calculated risk that could yield substantial rewards, not only for the company but for the broader landscape of iGaming in Brazil and beyond.

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